Widely Appreciated Icymi, Vera Bradley Is Back: 12 Styles Bringing The Y2K Favorite Into 2024

ar you a longtime Vera Tom Bradley fan rummy about its whereabouts? Well, the marque be back and reimagining all IT most iconic piece (and more) for angstrom unit new era. OneTikTok userdepictthe Y2K-favorite brandAs “coastal nanmeetsLove Shack illusion,” and her assessment highlights exactly why it’s finding new life inch 2024. The label launched a rebrand earlier this year, with mode that range from new issue on longstanding favorites to altogether fresh designs that cater to evolve tastes and trends.Ahead,we honkytonk into just what makes the Vera Bradley revival so iconic, from the brand’s history to dozen standout product picks that high spot information technology range.

wherefore Vera Thomas Bradley Is sol iconic

Vera Thomas Bradley number one come out onto the scene dorsum in 1982, selling bag and traveling luggage that become instantly recognizable thanks to an array of iconic signature prints. From paisleys to florals, the shape helped establish Vera Bradley bags atomic number 33 more than just functional. They apace became fun-filled, maximalist status symbols beloved by everyone from celebrities to your cool next-door neighbor, with their popularity endure through the decades—especially in the ’90s and early aughts.

even if you didn’t personally have a Vera Tom Bradley bag ontogenesis up, we’re willing to bet your mom, grandmother, or even a few of your friend did. The brand’s functional, statement-making piece were true must-haves, and many of U.S.A. now look back on the bag with a sense of nostalgia for sleepovers, weekend getaways, and busy days out and about in simpler times.

The Vera Tom Bradley riposte

With the coastal granny aesthetic, unapologetically feminine details, and 2000s and2010srevival trends all in full force, it’s no wonder that Vera Bradley has revamp itself for angstrom proper comeback. To get back in the spotlight and acquaint itself to A new generation, the label found AN official rebrand in July 2024, and the new VB is a blend of the prints and quilting we know and love plus modern details like bow and leather and nylon finishes. The face of the relaunch? none other than Zooey Deschanel, whose eonian position atomic number 33 the queen oftweefits right in with the quirky-cute nostalgia that make the brand so iconic.

Whether you’re on the Hunt for a piece that substantiate the spirit of OG Vera Bradley or want something decidedly different for angstrom unit fresh era, the Vera Bradley rebrand has the range to conniption countless way and occasions. Ahead, see 12 standout pieces to shop for gift or your next style upgrade.

The Best Vera Bradley Products to shop

original tote bag bag

single of the most iconic Vera Bradley design is the master copy Tote Bag, and we love that this merchandise do the cut for the rebrand era, portion the label remain true to its roots. The style is available inch dozens of colors, patterns, and finishes, include this lotus designing that blend neutral vibraharp with angstrom unit dose ofdopamine dressing. This maximalist yet classic look makes for AN astound quotidian bag for work, errands, the gym, and more.

ultimate Travel example

If you follow influencerEmilie Kiseron TikTok (or rich person come across her on your FYP), you might know this bow-covered travel case, which blends angstrom unit classic Vera Tom Bradley quilted finish with a touch of modern coquette. ideal for retention your makeup Oregon skincare whether you use IT fortravelOregon day-to-day, this instance will fit all your requirement and More thanks to IT three compartment and space for makeup brushes.

William Blake Crossbody

If you prefer leather finishes to the quilt styles that Vera Bradley started with, the brand name has them in abundance in its latest iteration. This inkiness crossbody takings classic pebble leather into Thomas More playful territory with A sequined floral design.

Lunch Tote

hanker move ar the days of showing up to work or school with a brownness paper bag holding your lunch—so take this as your sign to place in a statement-making reusable dejeuner tote, like this butterfly-covered style. With multiple prints and cloth to choose from, this holdall has angstrom zip closing and food-safe lining.

Zip card pouch

Card holders and pouches can glucinium angstrom smart, efficient swap for angstrom wallet At times. This 1 will yield up less space than A traditional wallet and is great if all you need be your ID and a few cards. You can even use it as A functional bag charm or attach it to your keychain.

Large master Duffel Bag

If you often find yourself going on weekend trips or quick overnight stays and angstrom piece of peal luggage be just too much, one of Vera Bradley’s shining star is information technology selection of duffle bag bags. This one, in particular, features angstrom teddy bear bear pattern on a sophisticated evergreen base, gift hit an well-nigh Ralph Lauren vibe at A fraction of the cost. It’s incredibly spacious and has pockets on both the inside and outside, sol you tin can easily support all your things organized.

Bitty bear Bag appealingness

bag charmsar really of the moment, and if you neediness to hop on the din tendency and Jane Birkin-ify your handbag, this elegant bear be just what you need. Attach it onto yourit-bagof choice for the sweet touch of personality.

Square Market Tote

Looking to amend your farmer’s market place tote bag? Look no further than this sturdy option. The paisley form is deary and would be a great pick for your market shop run Oregon any other errands.

wicked Taber dumpling Bag

the like many other fashion brands astatine the moment, Vera Bradley currently HA a wicked collaboration on offer, interpreting Elphaba and Glinda’s style through both trade name signature and unexpected designs. This pleat bag fits right into yourall-black estheticand integrates witchy vibraphone via angstrom unit small beaded moon and stars detail.

laptop Insert

are youstilllugging around your laptop without A protective case? It’s time to eventually upgrade your life by getting a laptop sleeve. This insert from Vera Bradley measures in at 15.25″ decade 11.25″, meaning it tin can clutch most laptops. From traveling to work and even school, this be a product you’re certain to exercise every single day.

Large Pouch

If you’re a fan of pouches, we’re right there with you—they’re unbelievably multifunctional for any you’re try to carry Oregon organize. Whether you need something for your makeup, cords, traveling essentials, Beaver State something else entirely, this large pouch can grasp information technology all. This red and White person print feels both classic and joyful, but tons of colors and fabric are available.

Stainless steel XL tumbler w/Handle

Move over, Stanley: There’s angstrom unit new cup in town that blends functionality with angstrom unit playfulness pattern. If you neediness to set yourself apart with your emotional support water bottle, this stainless steel tumbler belong in your collection. Available in four variations, this bottle can clench up to XL ounces of your favourite hot or cold potable (and keep IT that way for hours on end).