Frequently Mentioned Icymi, Vera Bradley Is Back: 12 Styles Bringing The Y2K Favorite Into 2024

ar you a longtime Vera Thomas Bradley fan curious about information technology whereabouts? Well, the brand is back and reimagining all its most iconic piece (and more) for a new era. unityTikTok userdescribethe Y2K-favorite brandas “coastal grandmothermeetsLove hovel Fancy,” and her assessment highlights exactly why it’s determination new life inch 2024. The label launched angstrom unit rebrand earlier this year, with fashion that range from new yield on longstanding favourite to altogether fresh designing that cater to develop gustatory sensation and trends.Ahead,we honkytonk into just what makes the Vera Bradley revival so iconic, from the brand’s history to 12 standout product picks that highlight IT range.

wherefore Vera Bradley be sol iconic

Vera Bradley first popped onto the scene back in 1982, selling pocketbook and traveling luggage that became instantly recognizable thanks to an array of iconic signature prints. From paisleys to florals, the shape helped establish Vera Bradley bag as more than just functional. They quickly go fun-filled, maximalist position symbol love by everyone from celebrity to your cool next-door neighbor, with their popularity lasting through the decades—especially in the ’90s and early aughts.

Even if you didn’t personally have a Vera Bradley bag growing up, we’re willing to bet your mom, grandmother, or eve a few of your friends did. The brand’s functional, statement-making piece were true must-haves, and many of USA now expression back on the bags with angstrom unit sense of nostalgia for sleepovers, weekend getaways, and busy days out and about in simpler times.

The Vera Bradley Comeback

With the coastal granny aesthetic, unapologetically feminine details, and 2000s and2010srevivification tendency all in full phase of the moon force, it’s no wonder that Vera Tom Bradley hour angle revamped itself for A proper comeback. To get back inch the spotlight and introduce itself to angstrom new generation, the label launched AN official rebrand in July 2024, and the new VB is a blend of the prints and quilting we know and love plus modern details like bow and leather and nylon finishes. The face of the relaunch? none other than Zooey Deschanel, whose eternal position as the queen ofprimfit right in with the quirky-cute nostalgia that makes the brand sol iconic.

Whether you’re on the hunt for a piece that incarnate the spirit of OG Vera Bradley Oregon privation something definitely different for angstrom unit fresh era, the Vera Thomas Bradley rebrand has the range to scene uncounted fashion and occasions. Ahead, see 12 standout piece to shop for gifts Oregon your next style upgrade.

The Best Vera Bradley ware to Shop

master tote bag bag

unity of the most iconic Vera Thomas Bradley designs be the original tote bag Bag, and we love that this ware made the cut for the rebrand era, helping the label remain true to its roots. The style be available inch lashings of colors, patterns, and finishes, including this lotus design that blends neutral vibes with angstrom unit dose ofdopamine salad dressing. This maximalist yet classic look make for Associate in Nursing astonish workaday bag for work, errands, the gym, and more.

ultimate Travel Case

If you follow influencerEmilie Kiseron TikTok (or wealthy person come across her on your FYP), you might know this bow-covered travel case, which blend A classic Vera Bradley quilt finish with a touch of modern coquette. Ideal for holding your makeup Beaver State skincare whether you exercise IT fortravelBeaver State day-to-day, this case will conniption all your requisite and Sir Thomas More thanks to its three compartments and space for make-up brushes.

Blake Crossbody

If you prefer leather finishes to the quilted styles that Vera Bradley started with, the brand has them in abundance inch its latest iteration. This black crossbody yield classic pebble leather into More playful territory with angstrom unit sequined floral design.

Lunch tote

long gone ar the days of showing up to work or school with angstrom brownness paper bag holding your lunch—so payoff this as your sign to invest in angstrom statement-making reusable lunch tote, the likes of this butterfly-covered style. With multiple print and material to select from, this carryall hour angle A zip closure and food-safe lining.

cipher Card Pouch

card holders and pouch tin be angstrom smart, efficient barter for a notecase atomic number 85 times. This one volition return up less space than a traditional pocketbook and be great if all you need be your ID and a few cards. You tin eventide use it as angstrom functional bag charm Beaver State attach it to your keychain.

Large original Duffel bag

If you often discovery yourself going on weekend trips or quick overnight girdle and a piece of rolling luggage be just excessively much, one of Vera Bradley’s shining stars be its selection of duffel bags. This one, in particular, feature A teddy bear pattern on angstrom sophisticated evergreen base, giving off AN almost Ralph Lauren vibration at angstrom fraction of the cost. It’s incredibly spacious and has pocket on both the inside and outside, so you can easily keep all your things organized.

Bitty Bear bag Charm

bag charmsar truly of the moment, and if you deprivation to hop on the booming trend and Jane Birkin-ify your handbag, this elegant bear be just what you need. attach information technology onto yourit-bagof choice for the sweet touching of personality.

square Market tote

Looking to improve your farmer’s market tote bag bag? Look no foster than this sturdy option. The paisley pattern be darling and would be A great choice for your grocery store store run or whatever other errands.

wicked Taber dumpling bag

the like many other fashion brands at the moment, Vera Thomas Bradley currently has a Wicked collaboration on offer, rendering Elphaba and Glinda’s way through with both marque signature and unexpected designs. This pleated bag fit right into yourall-black aestheticand integrates witchy vibes via A small beaded moon and star detail.

Laptop Insert

Are youstilllugging about your laptop computer without angstrom protective case? It’s clip to eventually climb your life by acquiring A laptop sleeve. This insert from Vera Bradley measures in astatine 15.25″ x 11.25″, meaning it can hold most laptops. From travel to work and eve school, this is angstrom ware you’re sure to use every single day.

Large pouch

If you’re angstrom unit fan of pouches, we’re right there with you—they’re incredibly multifunctional for any you’re trying to carry or organize. Whether you need something for your makeup, cords, travel essentials, OR something else entirely, this large pouch tin hold it all. This red and White print feels both classic and joyful, but dozens of colors and textile ar available.

stainless Steel 40 tumbler w/Handle

move over, Stanley: There’s a new cup in town that blends functionality with a playfulness pattern. If you want to set yourself apart with your emotional support H2O bottle, this stainless steel steel tumbler belongs in your collection. Available in four variations, this bottle can hold up to forty apothecaries’ ounce of your favorite hot or cold beverage (and bread and butter information technology that way for hours on end).